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Digital billboards in NYC featured dads welcoming new babies on Father’s Day, June 18.
June 19, 2023
By: Lianna Albrizio
Associate Editor
This Father’s Day, Dove Men+Care launched a new campaign, #CongratsItsADad, in celebration of the moment that men became fathers to newborns on the very day that is dedicated to them. #CongratsItsADad celebrates men who received the ultimate Father’s Day gift this year – the birth of their child. Throughout Sunday’s holiday, starting at the stroke of midnight, Dove Men+Care compiled photographs of some of the newest dads in the US and created an agile campaign, encouraging everyone to...
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